14% more!

 

In 2011 the IDS Group Ukraine plans to increase sales of Borjomi to 14,3% in the bottles. Zaza Kikvadze, the general director of IDS Borjomi Georgia, has told this fact at a press conference in Borjomi with the participation of Ukrainian journalists. They expect to increase sales at the expense of new bottle. According to Mr. Kikvadze, in December (the first month after introduction a new bottle into use) overall sales of Borjomi in Georgia increased by 68% comparing with the same period last year. Previously, average monthly was 10-12% (year to year).

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